The Viela Venetian plaster system is a multiple step acrylic coating that has pricing/cost characteristics that are similar to Faux finish work.

In terms of the materials, the Viela system for new construction consists of a background primer coat followed by multiple layers of the Viela coating in one or more colors followed by the optional application of a protective wax coat. Based on the current (late 2006) pricing for those coatings in a neutral color of $18.90 per gallon for the primer and $21.95 per gallon for the Viela, and $16.95 per pint for the wax and coverage rates of 300 SF/gallon, 50 SF/gallon and 500 SF/pint respectively, the materials cost would be $.536 per SF FOB Miami FL.

In terms of application cost, many factors will apply including whether the project requires union labor, the market locale and local labor rates, the size and complexity of the job, and the expected interaction of other trade functions on the efficiency and timing of completing the work. In many respects these are the same factors you would consider in estimating the cost of a paint only project. In general we have found that the non union cost of applying the Viela finishes in new construction is about $5.00 to $15.00 per SF.

On average it would be reasonable to estimate approximately $10.00 per SF for the installed cost of this material.

In almost all projects, we can give you a very accurate cost of the materials FOB your project site. We can also provide reasonable guidelines to the expected labor costs for installing the specified finish. We can also provide you with the names of certified contractors that work with the Viela finishes that can give you quotations. If you have a preferred contractor we can train them if necessary and supply materials only.